4 Types of Labels To Boost Your E-commerce Business

In the bustling world of e-commerce, every detail counts when delivering a seamless customer experience. One often overlooked but crucial element is e-commerce labels. These labels are not only essential for ensuring products are shipped securely, accurately, and efficiently. They also play a vital role in branding and conveying important information to customers. In this guide, we’ll explore the various types of e-commerce labels, their key features, and best practices for using them effectively.

1. Product Labels

Product labels are designed to identify and provide detailed information about the specific product inside the package. These labels are critical as they differentiate the product from others while helping consumers assess the value they get for their money.

Features: Identifies the products clearly. Contains SKU, barcode/QR code, description, and images.

Best Practices: Use consistent branding elements such as colours, fonts, and logos to enhance brand recognition and maintain a professional appearance.

2. Branding Labels

Branding labels enhance brand visibility, royalty and visual identity. They make your packages instantly recognizable and add professionalism.

Features: Custom designs featuring brand logos, colours, and taglines.

Best Practices: Use high-quality printing techniques to ensure your branding looks sharp and professional. Place branding labels in visible locations on packaging to maximize impact.

3. Tamper-Evident Labels

Tamper-evident labels are crucial for indicating whether a package has been tampered with during transit. This adds an extra layer of security and builds customer trust.

Features: Designed to show visible signs of tampering if removed or altered.

Best Practices: Apply these labels to critical points of entry in packaging, such as seams and openings.

4. Promotional Labels

Promotional labels highlight special offers, discounts, or promotions. They can drive sales and create urgency.

Features: Eye-catching designs such as bright colours and bold fonts attract attention. Clear messaging includes concise promotional messages that are easy to understand.

Best Practices: Place promotional labels where they are easily visible to the recipient. Ensure the promotional message is relevant to the recipient to increase engagement and conversion rates.


From product labels to promotional labels, each type serves a unique purpose and contributes to the overall customer experience. By understanding their features and implementing best practices, you can enhance your packaging process, protect your products, and strengthen your brand. Investing in quality labels is a small step that can have significant benefits for your e-commerce business.

Ready to take your e-commerce packaging to the next level? Our high-quality, customisable labels are designed to meet all your shipping, branding, and promotional needs. Ensure your products stand out and arrive securely.

Follow us on Instagram and Facebook for more printing trends and inspiration for your business.

Founded in 2004, 2B Printing Solutions Pte Ltd has over 18 years of experience in commercial printing. We provide hassle-free, one-stop printing and graphic design services to help our clients focus on generating profit from their core business. From conceptualisation to delivery, we streamline the entire process, providing a seamless experience for our customers. Our affordable, high-quality digital and offset printing services in Singapore include business cards, stickers, flyers, brochures, booklets, packaging and more.


More Post

Share the Post:

More Post