4 Types of Labels To Boost Your E-commerce Business
In the bustling world of e-commerce, every detail counts when delivering a seamless customer experience. One often overlooked but crucial element is e-commerce labels. These
Why It’s a Mistake: Using low-resolution images or graphics on your product labels can result in blurry, pixelated, or distorted visuals. This not only makes your product look unprofessional but can also diminish consumer trust and affect your brand’s reputation.
How to Avoid It: Always use high-resolution images and graphics (at least 300 DPI) to ensure clarity and sharpness. Invest in professional design services or tools to create and verify the quality of your images before printing.
Why It’s a Mistake: Colours that look great on a computer screen may not translate accurately when printed. This can lead to labels that don’t match your brand’s colours, which can confuse customers and weaken brand recognition.
How to Avoid It: Work with a professional printing company that uses colour calibration and proofing systems. Always request a proof before the final print run to ensure the colours are accurate.
Why It’s a Mistake: A label that doesn’t fit your product properly can look unprofessional and may not adhere correctly, leading to peeling or bubbles. This can affect the overall appearance and usability of the product.
How to Avoid It: Measure your product’s dimensions carefully and design your label to fit perfectly. Consider any curves or irregular shapes of the container. Test the label on a sample product before committing to a full print run to ensure proper fit and appearance.
Why It’s a Mistake: Labels must convey essential information such as ingredients, usage instructions, expiration dates, and legal disclaimers. Missing or incorrect information can lead to customer dissatisfaction, non-compliance with regulations, and even legal issues.
How to Avoid It: Double-check all the information on your labels for accuracy and completeness. Ensure you are up-to-date with industry regulations and requirements for product labelling. Proofread multiple times and have a second set of eyes review the content before printing.
Why It’s a Mistake: Different products require different types of label materials. Using the wrong material can result in labels that are not durable, smudge, fade, or peel off easily.
How to Avoid It: Select label materials based on the product’s storage conditions, usage environment, and shelf life. For example, choose water-resistant labels for products exposed to moisture, or UV-resistant labels for items that will be stored in direct sunlight. Consult with your printing company for material recommendations that best suit your product needs.
Avoiding these common product label printing mistakes can save your business time, money, and potential reputational damage. Investing in high-quality design, accurate colour matching, proper sizing, thorough proofreading, and appropriate materials will ensure your product labels are professional, compliant, and effective in the marketplace. Partnering with a trusted commercial printing company can help you navigate these challenges and achieve the best results for your brand.
Ready to enhance the quality of your product labels? Contact us today for expert advice and high-quality printing services. Let’s work together to create labels that not only look great but also effectively communicate the quality of your product.
Founded in 2004, 2B Printing Solutions Pte Ltd has over 18 years of experience in commercial printing. We provide hassle-free, one-stop printing and graphic design services to help our clients focus on generating profit from their core business. From conceptualisation to delivery, we streamline the entire process, providing a seamless experience for our customers. Our affordable, high-quality digital and offset printing services in Singapore include business cards, stickers, flyers, brochures, booklets, packaging and more.
In the bustling world of e-commerce, every detail counts when delivering a seamless customer experience. One often overlooked but crucial element is e-commerce labels. These
In the digital age, where screens dominate our daily interactions, the power of printed materials remains undeniable. Whether it’s business cards, marketing collateral, or office
As the festive season of Hari Raya approaches, businesses across various industries are gearing up to engage with their audience in meaningful ways. One crucial
Are you looking for custom red packets (minimum order of 600 pieces)? You may feel confused and put off by the complexity of the printing
In the bustling world of e-commerce, every detail counts when delivering a seamless customer experience. One often overlooked but crucial element is e-commerce labels. These
In the digital age, where screens dominate our daily interactions, the power of printed materials remains undeniable. Whether it’s business cards, marketing collateral, or office
As the festive season of Hari Raya approaches, businesses across various industries are gearing up to engage with their audience in meaningful ways. One crucial